The existing Global Beatles Day website had become visually dated and difficult to navigate, resulting in a fragmented and overly complex user experience. Content was spread across multiple pages with an unclear hierarchy, making it difficult for visitors to quickly understand the mission or engage with the initiative.

The challenge was to simplify and modernize the experience, creating a clear, intuitive structure that works seamlessly across desktop and mobile. The goal was to reduce friction, streamline content, and ensure users could immediately grasp the purpose of Global Beatles Day.

I originally began to tackle this project in 2022, fresh out of college and in my first year at PwC. With my understanding of the design process at the time I began with a stakeholder interview of the holiday's orginator with the goal of understanding the information hierarchy. Unable to convince them to allow me to remove any of the content at the time I went forward with a full user audit of the experience, resulting these insights on what hindered the experience:

• navigation complexity
• information hierarchy
• content density and clarity
• mobile usability

These key friction points informed what i set to fix in my next iteration, building from scratch on webflow I designed new eye catching graphics to break up large chunks of text, consolidated pages, and cut down on information wherever possible. This version of the site was live until early 2026 when increased attention around the holiday prompted a revisit.

Now with much more experience and confidence in market research, ways of working, and stakeholder management I took a new approach:

1. Aligning with stakeholders on what matters, guiding them toward a more user friendly, marketable experience
2. Using LLM-assisted consolidation to cut massive blocks of text into digestable paragraphs that still conveyed the intent
3. Researched existing Webflow templates, finding one with base elements that matched the needs of the project and adding / changing where needed to increase time to market, decrease labor, and more closely match market standards

With stakeholders happy, the new home for Global Beatles Day launched within the week updates began.

The redesign transformed the site into a clean, intuitive, and highly accessible experience that better communicates the mission and global impact of Global Beatles Day.

• Simplified navigation through a single-page structure, making the site easier to explore
• Reduced cognitive load with concise, AI-optimized content
• Improved usability across desktop and mobile with a responsive, streamlined layout
• Strengthened visual cohesion to reflect the energy and global nature of the initiative

The new experience creates a stronger digital foundation, enabling Global Beatles Day to more effectively share its story, connect with a global audience, and grow engagement around the celebration of The Beatles.